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For more than three decades, the name Don Graff has been associated with trust, strategy, integrity, and results.

Whether working on the front lines managing dealership operations, leading multi-store digital marketing efforts, working with cutting-edge vendors, or providing subject matter expertise to OEM’s, the strategy has remained the same. Provide proven strategies that increase sales and profitability for Auto Dealers. Period.

How can we help?


The DGAA staff are trained professionals who excel in their field. Our consultants have successfully operated in the client facing positions they now train others for. 


The DGAA approach is to understand your organization and its needs, then customize proven processes to maximize the abilities of your team without disruption. 


At DGAA we implement our Core-4 Graff Profit Matrix to target each area of your dealership to optimize results and create synergy between all departments.


The DGAA team is experienced across all major brands which ensures you get the most critical and accurate analysis of your dealership.

Our Expertise

Not only does our team understand dealership data. We can see quickly see which data is most important to direct sales and profits by maximizing that knowledge into the most effective budgeting of resources. This way we help our dealer client to take advance of market opportunities as they arise not afterwards.

One of the keys to establishing and maintaining a competitive edge is to use technology to create greater efficiencies and scale within your dealership. Don Graff Automotive Advisors remains at the forefront of developing technology to advise dealers on the best tech to ensure their future profitability.

Comprehensive assessments for people, operations, CRM processes, and financial analysis are at the core of Don Graff Automotive Advisors’ strategy competencies.

About Don Graff

Don Graff is a 30-year veteran of the Auto Industry, having worked his way from sales to General Manager.

Don’s industry training includes graduating from NADA Dealer Academy, working for JD Power & Associates, and Maritz Sales Performance Improvement.

As a trusted advisor to dealers, Don was the first e-commerce director ever featured on the cover of Digital Dealer Magazine and received recognition as a top ten e-commerce expert in the country.

His brand experience and affiliations include all Domestic, German, Japanese, Korean, and British brands.

Currently, Don and his team work with dealerships who want proven strategies to increase their sales and profitability.